Dear Real Estate Agent:
I understand that you may be working at a real estate brokerage or are a new agent just getting started in the business. You understand your potential for success and are working hard to clear a path toward your personal and professional goals, but currently lack the support and resources you need to achieve them.
Many brokerages promise to provide structure, coaching, and other resources, but fail to make good on their word once they’ve drawn you in. As a result of this and other factors, 87% of all real estate agents will fail to achieve the level of success they want and leave the industry within their first two years. There are 5.52 million properties sold in the United States each year by 1.3 million agents. Although that might look like the average agent makes four sales per year, the truth is that 50% of agents sell one or zero properties per year.
The reason so many agents out of the business is simple: They don’t know what they’re doing. And this often isn’t their fault. It’s an unfortunate truth of our industry that the majority of brokerages out there don’t properly educate or equip their agents.
Even the most hardworking agent won’t get anywhere if they aren’t headed in the right direction.
It’s time to stop chasing shiny objects in the form of various social media, marketing companies, fancy websites, and begging for referrals. It’s time to forge your own path to success.
My name is Deb Spence and I’ve been in the real estate business for over 5 years. My life has been a series of big obstacles that I moved out of my way with fierce energy and excitement. I am an award-winning Real Estate Broker in Philadelphia and the surrounding suburbs. I am the mother of two boys.
Over the years I dealt with a series of medical issues that had me in and out of hospitals for nearly a decade before relocating and starting over in the City of Brotherly Love where I finally had the opportunity to enter the real estate industry.
In an amazing rookie year as an agent, I listed sixty-three houses and sold thirty-one. Proving it was no fluke; I sold nearly fifty more homes in my second year and became a “go to” real estate agent. I’ve own my own Brokerage for 2 years. The trick to success is being passionate about learning and compassionate towards your clients as they navigate the grueling process, we call real estate.
I’ve seen people rack up tens of thousands of dollars in credit card debt, waste time and money on useless activities, and even begin lying to their spouses as a result of their failed attempts to succeed in real estate.
These people lay awake at night wondering if entering the industry was a mistake—questioning whether they should just cut their losses and fall back into a regular 9-to-5 job. They’ve simply lost hope and will be left behind in a shifting economy.
Here’s the thing: If you don’t do something different with your career, you’ll probably wind up like the rest of the 87% of the business. You’ll go back to that regular job, forego the comfortable lifestyle you always dreamed of, and re-enter the cycle of worrying about making ends meet.
If this sounds familiar, then consider this message your lifeline.
I’ve personally coached agents just like you—I’ve taken people struggling to stay afloat in life, let alone their business, and turned them into top-producing professionals, and I can do the same for you. We’re not going to fix the leak in the sink of your career— we’re going to fix the well.
We will guide you to thrive, not just survive. You will connect with life’s greater meaning and improve your health as you grow your business, your tribe, and your relationships. We’ll teach you how to control your mindset, environment, and actions so you can have an outstanding life.
Our agents thrive because of the support we give them. We offer:
- World-class comprehensive training
- Weekly sales training meetings
- A step-by-step roadmap to success
- Open houses signs
- Open house flags
- Sign post installation
- Professional listing photography
- World-class listing presentation
- Proven world-class buyer consultation
- Business cards
- Personalized shoots
- State-of-the-art /CRM access
- Multiple area office locations
- Full-time administrative support
We want to set you up with the tools you need to be a successful real estate agent. In addition to my personal experience in the industry, I have leveraged my exposure to various other brokerages and top vendors to create training resources that teach agents like you everything you need to know to succeed. I’m always excited to share what I have learned about how to master your mind, body, and ability to be more productive and persuasive each day of your life.

I want to teach you how to be a top producer as well, one with heightened and sustained levels of clarity, energy, courage, productivity, and influence. When we combine our systems and my mentorship, you’re on the path to consistency and profitability.
Our systems truly works. After all, the choice is in your hands. You can stay struggling where you’re at, join a big-box brokerage where you’ll get no support, or even quit the industry altogether and start working at a 9-to-5 job—or you can join Fierce Realty Corp and start leading the life you deserve. Our onboarding process starts right away and involves learning our systems and presentations from our playbook. We’ll also get you started with role play, shadowing, and regular meetings.
Our support-oriented environment helps professionals learn, grow, and thrive. People join us because they want to succeed, make money, and serve our community. We understand that to reach those goals, you need support, coaching, resources, and leads—so that is exactly what we provide. I guarantee that I will be there for you. If I miss an appointment with you without rescheduling, I’ll pay you $100. That’s how committed I am to your success.
So what are you waiting for? It’s time to take control of your future and see firsthand how joining us can transform your life and career. Real estate is changing. The longer you wait to reach out, the longer you’re suppressing your true potential and the more you’ll be behind. Let’s have a conversation today and get you on the right path to personal and professional success.
I look forward to talking with you soon!
Deborah Ann Spence, CRS, e-Pro, RENE, GREEN
